Unless you have been living under the proverbial rock, you have heard and/or seen the phrase “Let’s Go Brandon!” The use of the phrase began with a NASCAR race on October 2 in Talladega. Driver Brandon Brown was being interviewed by a reporter who suggested that the crowd was chanting “Let’s Go, Brandon!” That was not at all what the crowd was saying, though; turns out the actual words were far less encouraging. In fact, they weren’t even polite. The crowd was actually saying, “F— Joe Biden!” I did not take long for “Let’s Go Brandon!” to catch on as a way of expressing dislike for President Biden.
The only good thing about it is that it does not contain the actual profanity the crowd was chanting, which, sadly, I have seen displayed numerous times in public, often on flags using the same design as pro-Trump banners but with the other words. It was not that long ago that publicly displaying the “f-word” would have been considered extreme and unacceptable. Now people are literally flying it from their front porches.
In an AP article, Colleen Long called “Let’s Go Brandon” the “G-rated substitute for its more vulgar three-word cousin.” The problem is that despite it G-rating, everyone now knows exactly what the phrase means. And precisely because it is, in and of itself, G-rated, people who would never utter what the NASCAR crowd was chanting or fly profanity from their porch are perfectly comfortable displaying and/or being seen with the child-friendly alternative. You can find it on flags, stickers, t-shirts…even “ugly sweaters.”
In the same AP article quoted above, Long pointed out that Republican Rep. Bill Posey of Florida ended a speech on the House floor with the phrase, South Carolina Republican Jeff Duncan wore a “Let’s Go Brandon” face mask at the Capitol, Republican Senator Ted Cruz of Texas posed with a “Let’s Go Brandon” sign at a World Series game and the press secretary for Senate Majority Leader Mitch McConnell of Kentucky retweeted a picture of a sign in Virginia bearing the phrase. Colorado Rep. Lauren Boebert famously wore a dress with the phrase on the back to meet with former president Donald Trump. (The dress was also a dig at Rep. Alexandria Ocasio-Cortez’s “Tax the Rich” dress worn to the Met Gala). When Boebert tweeted a picture of herself in the dress standing next to Donald Trump giving a thumbs up, she headlined it with “It’s not a phrase, it’s a movement! #LGB”
In late October a pilot for Southwest Airlines concluded his address to passengers with the phrase. Just a few days ago I saw someone wearing a t-shirt emblazoned with the phrase at a Christian school. Jim Innocenzi, a founding partner at Sandler-Innocenzi and a prominent figure in political advertising for the GOP called the phrase “hilarious” and said, “Unless you are living in a cave, you know what it means. But it’s done with a little bit of a class. And if you object and are taking it too seriously, go away.”
Well, I have news for Mr. Innocenzi: G-rated or not, that’s not okay. There is no way to say “f—” with class. Not even a little bit. To normalize such a profane insult toward any elected official, much less the President of the United States, is not appropriate or respectful. While it is true that we enjoy freedom of speech in the United States, and the ability to express our displeasure with and dislike of our elected officials should not be taken for granted or infringed, there is still something to be said for basic decency.
Just yesterday Amanda Prestigiacomo published an article on The Daily Wire in which Mike Rowe of Dirty Jobs fame defended the use of the term. Rowe, according to Prestigiacomo, said that the phrase is “a refutation of not only the president, but of the media and the Left’s effort to change the meaning of language.” I am afraid Mr. Rowe is being too clever by half. While he is correct that much of the American public is growing tired of the mainstream media telling them “that what they’re seeing and what they’re hearing is not what they’re seeing and hearing,” he is bestowing upon “Let’s Go Brandon” far more intention and meaning that it really has. There is zero evidence that Kelli Stavast, the NBC Sports reporter who claimed in the interview with Brandon Brown that the crowd was chanting “Let’s Go Brandon!” did so with any intentionality. Bruce Haring, on Deadline, said that Stavast “is either hard of hearing, or a very, very quick thinker.” There were immediate claims that Stavast was gaslighting the public and that the media would do anything to protect Joe Biden. I suspect, however, that Stavast is not hard of hearing and that her misinterpretation of the chant was not quick thinking on her part. She was trying to conduct an interview. No doubt she had an earpiece in, was trying to hear Brown, and was trying to do all of this with a noisy crowd screaming to be heard on the live camera. Stavast certainly could not repeat what the crowd was actually chanting, and it is entirely plausible that she thought the crowd was showing support for Brown’s first victory. It strains credulity to think that Stavast was intentionally, as Rowe suggests, trying to tell the television audience that they were not hearing what they eventually realized they were hearing.
Later in the Daily Wire piece, Rowe is quoted as saying, “I don’t think people who yell it are necessarily enemies of the president. I think they’re enemies of being told that what they’re seeing and what they’re hearing isn’t real, that it’s somehow a figment of their imagination. People are sick of that.”
I am sure they are. But let’s not try to excuse a euphemistic means of saying “F— Joe Biden” by instilling in the phrase something that it is not. To do so is to do exactly what Rowe claims people are sick of—to claim that what people are saying is not what they are really saying. Stavast was in an of-the-moment situation with conditions that were not ideal. Rowe is speaking a couple of months after the fact, having had plenty of time to think through what he is saying. If anyone is gaslighting here, it is Rowe. He makes valid points that are worthy of attention. Unfortunately, he detracts from a valid and important discussion that needs to be had by claiming that those legitimate concerns are encapsulated in “Let’s Go Brandon.”
So, I have a better idea… Go away, Brandon. Please.